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Indiana State University Magazine: The state’s first exclusively online alumni magazine
October 12, 2010
Terre Haute, IN—The Indiana
State University became the first of Indiana's state-supported
universities to publish an exclusively online alumni publication
with the debut of Indiana State University Magazine’s
Volume 16, Number 1 on October 5.
In
transitioning to an exclusively online magazine, ISU is reinforcing
its commitment to green initiatives with a greener, more sustainable
approach to sharing information with readers.
“The
decision to transition the Indiana State University Magazine from
paper to an electronic format was made with careful consideration,” said
John Beacon, vice president for enrollment management, marketing
and communications. “In the end, it was the right
decision, not only because we can reach so many more readers
with timely news and information, but in a small way we are
doing our part to promote a greener and sustainable planet. I
am very proud of that accomplishment.”
Appropriately,
the issue – themed, "It takes blue to make green" – explores
the many ways the university, whose school colors are blue and
white, and its alumni are working toward creating and enhancing
sustainable communities and programs. On campus these include
a “green” roof as part of the Tirey Plaza renovation,
a “green” asphalt parking lot serving Bob Warn Field
at Sycamore Stadium, the university’s third-year-in-a
row Tree Campus USA designation from the Arbor Day Foundation,
and plans for meeting the Green Building Council’s LEED
silver standard for construction with both the conversion of
the Terre Haute Federal Building to house the Donald W. Scott
College of Business and the Normal Hall renovation.
The
university’s assistant vice president for communications
and marketing, Tara Singer, said the exclusively online publication
will enhance the reader’s experience. “The online
format allows readers to view interviews and other videos related
to feature stories, and the site provides the opportunity for
alumni and others to submit content, download ISU spirit items
such as the fight song, and read daily news updates from the
university including our athletics programs,” she said.
Bill
White, co-owner of MillerWhite Marketing, which assisted ISU
in the transition of its alumni magazine to an electronic format,
said, “This new interactive format allows for all-new
content to be presented three times a year, plus it gives readers
the opportunity to comment on articles and engage other readers.”
To communicate the transition to the magazine’s readership,
news of the exclusively online magazine has gone out to alumni
via the Alumni Association e-mail newsletter, a special HTML
e-mailing, and via posts to the ISU, Alumni Association, Parents,
and Go Trees! Facebook sites. A postcard mailer will also
be sent to all alumni on the Association’s print database.
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