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MillerWhite Marketing recognized for
Womack Restaurants’ Celebrate 20! fundraiser
May 27, 2011
Indianapolis - MillerWhite Marketing received a Pinnacle
Award of Honor at the recent Public Relations Society of
America (PRSA) Hoosier Chapter Pinnacle Awards. The award,
in the special event category, was for the firm’s work
in planning and implementing Womack Restaurants - IHOP’s
Celebrate 20! fundraising event.
Bill White, MillerWhite Marketing co-owner, said, “MillerWhite
always appreciates the opportunity to support Womack Restaurants’ efforts
to give back to their communities. We were pleased that this
event, like similar ones we have assisted Womack with in
the past, was a success. We're gratified that it was recognized
by the PRSA.”
In recognition of Womack’s 20 years of operation in
Terre Haute, it partnered with 20 nonprofit organizations
that were highlighted on specific weekdays throughout the
month. Each organization received $1 from each paying IHOP
customer on its specified day. MillerWhite helped to plan
the event, handled logistics, designed and produced the event
logo and other materials, and coordinated PR and promotions.
The event not only earned increased sales and good will for
Womack, but also earned about $22,000 in donations for the
local charities.
The PRSA competition, open to all Indiana and Central Illinois
public relations professionals, recognizes outstanding work
in the field. Pinnacle Awards are given for complete strategic
programs and for individual tactical projects demonstrating
the highest standards of excellence.
About Womack Restaurants
Womack Restaurants is a financially strong and growing franchise
within the IHOP system with locations in Indiana (Fort
Wayne, Muncie, Anderson, Kokomo, Terre Haute, Marion and
Richmond) and Ohio (Lancaster and Chillicothe). Womack
Restaurants is expanding into Columbus and Dayton, Ohio
under a Development Agreement with IHOP.
About MillerWhite Marketing
MillerWhite utilizes its integrated marketing/research, public
relations, advertising, audio and video production and
interactive media services to compose creative and relevant
strategies, connecting its clients with their customers
and empowering them to achieve positive results.
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